Este sitio web (en adelante, el «sitio web») es ofrecido por Bayer Aktiengesellschaft | 2000 | Alemania (en adelante, «nosotros»). Para obtener más información sobre el proveedor del sitio web, consulte nuestro aviso legal.

Tratamiento de datos personales
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A continuación, queremos proporcionarle información sobre cómo gestionamos sus datos personales cuando utiliza nuestro sitio web. A menos que se indique lo contrario en los capítulos siguientes, la base legal para el tratamiento de sus datos personales es el hecho de que dicho tratamiento es necesario para poner a disposición las funcionalidades del sitio web que usted ha solicitado (artículo 6 (1) (b) del Reglamento general de protección de datos).

Uso de nuestro sitio web

Acceder a nuestro sitio web
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Cuando acceda a nuestro sitio web, su navegador transferirá cierta información a nuestro servidor web. Esto se hace por motivos técnicos y es necesario para poner a su disposición la información solicitada. Para facilitar su acceso al sitio web, se recopila, almacena brevemente y utiliza la siguiente información:

• Dirección IP • Fecha y hora de acceso
• Diferencia de zona horaria con respecto a la hora media de Greenwich (GMT)
• Contenido de la solicitud (sitio específico)
• Estado del acceso/código de estado HTTP
• Volumen de datos transferido
• Sitio web que solicita acceso
• Navegador, configuración de idioma, versión del software del navegador, sistema operativo y superficie

Además, para proteger nuestros intereses legítimos, almacenaremos dicha información durante un período de tiempo limitado para poder iniciar un seguimiento de los datos personales en caso de acceso no autorizado real o intento de acceso no autorizado a nuestros servidores (artículo 6 (1) (f) del Reglamento General de Protección de Datos).

Registrarse en la aplicación HortiView
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En nuestro sitio web, tiene la oportunidad de registrarse en la aplicación HortiView. Para ello, recopilaremos su dirección de correo electrónico, que nos será transferida. El motivo es seguir ayudándole en lo que respecta a los pasos del proceso de registro en la aplicación. Si desea obtener más información sobre cómo se procesan sus datos en la aplicación HortiView, lea la declaración de privacidad específica de HortiView, disponible durante el proceso de registro.

Configuración de cookies
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¿Qué son las cookies?
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Este sitio web utiliza las llamadas «cookies». Las cookies son pequeños archivos de texto que se almacenan en la memoria de su terminal a través de su navegador. Almacenan cierta información (por ejemplo, su idioma preferido o la configuración del sitio) que su navegador puede (según la vida útil de la cookie) retransmitirnos en su próxima visita a nuestro sitio web.

¿Qué cookies utilizamos?
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Diferenciamos entre dos categorías principales de cookies: (1) cookies estrictamente necesarias, que son esenciales para navegar por el sitio web y utilizar sus funciones, y (2) cookies opcionales (por ejemplo, cookies analíticas, cookies de segmentación, cookies funcionales) que se utilizan, por ejemplo, para el análisis del sitio web, la personalización del sitio web y con fines de marketing. La siguiente tabla proporciona una descripción detallada de las cookies opcionales que se utilizan:



Ley aplicable

Cualquier reclamación o demanda legal relacionada con este sitio web/aplicación o su uso está sujeta a la interpretación de las leyes de Alemania, a excepción de las disposiciones del derecho internacional privado y de la Convención de La Haya relativa a una ley uniforme sobre la compraventa internacional de mercaderías del 1 de julio de 1964 y de la Convención de las Naciones Unidas sobre la compraventa del 11 de abril de 1980.

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Subject to your consent
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We only use optional cookies if we have obtained your prior consent (Art. 6(1)(a) General Data Protection Regulation). Upon your first access to our website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our website and again ask for your consent.

How to prevent the setting of cookies
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Of course, you may use our website without any cookies being set. In your browser, you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our website. You may at any time object to the setting of optional cookies by using the respective objection option indicated in the table above.

Website analysis and online behavioral advertising
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Website analysis with Google
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On our Website we use a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").

Google will analyze your use of our Website on our behalf. To this purpose, we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analyzed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address after each data transfer to Google.

Moreover, by concluding specific agreements with Google we ensure that an adequate level of data protection is maintained with respect to the processing of personal data by Google in the US.

You may withdraw your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the above table, in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out cookie.

Further information on Google Analytics is available in the Google Analytics Terms of Use, the Privacy and Data Protection Guidelines of Google Analytics and in the Google Privacy Policy. visit to our website.

Use of contact forms

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You can contact us directly via the contact forms available on our Website. In particular, you may provide us with the following information:
• Name and surname
• Contact data (e.g. postal/email address or phone number)
• Message

We process information provided by you via contact forms exclusively for the processing of your specific request. We delete this information as soon as it is no longer required anymore in order to process or follow up on your request.

Recipients of personal data

Commissioned processing
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For the processing of your personal data we will to some extent use specialized service contractors that process your data on our behalf (e.g. for IT-Support or cloud services).

Such service contractors are carefully selected and regularly monitored by us. Based on respective data processing agreements, they will only process personal data in accordance with our instructions.

Affilitates

We may share your personal data with our affiliates from the Bayer Group, where necessary for the purposes described above.

Authorities and state institutions
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We may share your personal data with law enforcement agencies or other authorities and state institutions if legally required or necessary for the purposes described above.
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External lawyers
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In order to support legal decisions and to pursue or defend against legal claims, we may share your personal data with external lawyers.

Prospective buyers in the context of Mergers & Acquisitions

We may share your personal data with a prospective buyer in case of an acquisition, merger or any other type of corporate or asset transition involving a change of ownership or control concerning us or our services.

Processing of personal data outside the EEA

Your personal data may be transferred to countries outside the European Economic Area, including such for which the European Commission has not issued an adequacy decision. If no adequacy decision exists for the respective country, we will ensure an adequate level of protection for your personal data by concluding so-called standard contractual clauses - adopted by the European Commission - with the recipient (to obtain a copy, please refer to the contact details below), or we will ask for your explicit consent to the transfer.

Information regarding your rights

The following rights are in general available to you according to applicable data privacy laws:•Right of information about your personal data stored by us;
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• Right to request the correction, deletion or restricted processing of your personal data;
• Right to object to a processing based on legitimate interest or public interest, unless we are able to proof that compelling, warranted reasons superseding your interests, rights and freedom exist, or that such processing is done for purposes of the assertion, exercise or defense of legal claims;
• Right to data portability;•Right to file a complaint with a data protection authority;
• Where you have provided your consent to the processing of your personal data, you may at any time withdraw your consent with future effect. Such a withdrawal will not affect the lawfulness of the processing prior to the withdrawal.

Contact
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For any questions you may have with respect to data privacy, or if you wish to exercise your rights, please address your request to our contact form or contact our company data protection officer at the following address:

Data Privacy Officer
Bayer AG
Kaiser-Wilhelm-Allee 1
51368 Leverkusen, Germany

Bayer AG is designated as representative in the European Union for our non-European legal entities in accordance with Art. 27 GDPR. You may contact the representative at the following address:

Data Privacy Representative
Bayer AG Kaiser-Wilhelm-Allee 1
51368 Leverkusen, Germany
Email: dp-representative@bayer.com

Amendment of privacy statement

We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our website. Any amendments become effective upon publication on our website. We therefore recommend that you regularly visit the site to keep yourself informed on possible updates.

Declaration as of:
27-03-2025